General DSarathy | 20 Feb 2007 09:05 am
Alexa’s Daily Reach Curve - Advantage MSN against Google
Reach is a number which expresses the number of users per million. Alexa considers Reach as one of the key parameter to gauge a site’s traffic ranking. Recently happened to view the comparison of the top 3 giants in the Search Industry - Yahoo, Google and MSN.
From the data from past one year, it’s obvious that Google is on a downward trend, especially the last 6 weeks after the New Year. However, MSN continues to be steady till November 2006 and since December 2006 it’s pretty steady on the upward trend. There seems to be a strong correlation between Yahoo’s and Google’s Trend. Except during the November and December 2006, Yahoo has maintained a better traffic than Google.
Though this trend is for a shorter duration, only time has to decide the ultimate winner of the race. So still the race is on.
Innovation combined with value addition to the end users supported by consistent execution would decide the winner.
DSarathy.
SEO Tags : Yahoo, Google, MSN, Alexa Traffic, Daily Reach
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