DSarathy : On Inspirations, Learnings & Reflections

Traffic is one of the key parameter to gauge the success of a site. Especially when Adwords are involved, more traffic means more returns. The easiest way to increase traffic in Adwords is to increase the keyword bidding or increase the daily budget. But this is a costly methodology. Increasing the Quality Score of the landing page is one of the time consuming job but definitely the most economical way to increase traffic. Because optimizing the landing page for a better quality score helps the Ads to be positioned in a higher position. Higher the position, more the Clicks and hence more traffic, ultimately resulting in more returns. Want to know how to optimize the landing page? Stay tuned for my next blog ….

DSarathy

SEO Tags : Landing Page, Quality Score, Google Adwords

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