DSarathy : On Inspirations, Learnings & Reflections

Seth Godin in his blog post - The marine iguana, teaches an interesting lesson for Marketers from the marine iguanas.

The interesting lesson for marketers is this: if iguanas had had predators and competition while this was going on, they never would have survived. The barren nature of their marketplace gave them the time they needed to evolve (or as marketers with egos would say, “figure out”) a strategy that worked.

Too often, marketers are drawn to the hot market. The problem with the hot market is that if you don’t get it right quickly, you get crushed. Really big ideas tend to get perfected in the Siberian outposts, the little niches that get ignored (until they get really big). It takes a lot of confidence to walk into a hyper-competitive market with something new. Quieter markets may just give you the cover you need to work out what it’s going to take to make those marketers grow.

A good lesson in deed.

DSarathy.

SEO Tags : Seth Godin, Lesson for Marketers, Marine iguanas

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